HUMIN FOR ORGANIZATIONS CASE STUDY

Scientific measurement as a key tool for growth

As wellbeing becomes a strategic priority, measurable impact creates competitive advantage. Humin partnered with Miraval to quantify immersive outcomes, transforming guest impact into data-driven evidence to drive performance, client confidence, and sustainable growth.

Turn Wellbeing Into Measurable ROI

Scientific data demonstrated lasting stress reduction gains, helping Miraval attract corporate clients seeking evidence-based employee wellbeing solutions.

Differentiate & Command Premium Value

Validated impact positions Miraval as a strategic wellbeing partner, justifying premium pricing and outcome-driven corporate packages.

Optimize Programs for Greater, Lasting Impact

Research insights revealed what truly drives sustained change, enabling Miraval to refine experiences while confidently demonstrating real guest outcomes.

“This study demonstrates that Miraval can measurably enhance human wellbeing, validating what our guests have felt for decades. It marks a turning point where hospitality becomes more than rest or recreation; it becomes a global catalyst for thriving, connection, and rediscovering one’s sense of purpose.”

Mark Stebbings, General Manager at Miraval Resorts & Spas Arizona

“We’re inspired by the collaboration between our Miraval colleagues and Humin’s researchers, a global leader in wellbeing science, whose work validates what we have seen for decades: that immersive, mindfulness-based experiences yield quantifiable, enduring benefits.”

Simon Marxer, VP Spa & Wellbeing at Hyatt Hotels + Miraval Resorts & Spas

Humin Measured the Wellbeing ROI of Wellness Retreats

OPPORTUNITY

Do wellness retreats work?

Burnout is costing businesses and individuals billions, yet most wellness programs fail to produce lasting change. Do wellness retreats—particularly luxury experiences like Miraval’s immersive model—offer their guests transformational wellbeing benefits beyond their stay?

Aside from feeling generally less stressed, does the Miraval experience impact the wellbeing of guests from a scientific measurement perspective?
Are any realized wellbeing benefits sustainable (lasting ROI) after the Miraval experience?
How are other dimensions of wellbeing impacted when observed through the Healthy Minds Framework—Awareness, Connection, Insights, and Purpose?
PROCESS

Science meets hospitality

A rigorous research process captured the emotional, psychological, and social dimensions of the Miraval experience, revealing where and how transformation happens.

Longitudinal design with baseline, 2-week, and 60-day follow-ups
266 guests enrolled; 176 completed all follow-ups
Measures included ACIP wellbeing, stress, mindfulness, self-efficacy, job satisfaction, and community metrics
DISCOVERIES

Lasting wellbeing benefits

The research uncovered the specific human skills and environmental conditions that drive the deepest change, and why Miraval guests continue to grow long after their stay.

66% of guests reported a numeric decrease in stress lasting 60 days post-departure
Guests reported an incremental 30% stress reduction for each additional night stay
This study demonstrated a 26% reduction in the proportion of guests reporting "high stress"
APPLICATION

From retreat to real life

Miraval didn’t just make guests feel better onsite. It equipped them with skills and insights they continued applying weeks later.

Improved self-efficacy. “I need to slow down and breathe, set up boundaries to manage stress,” wrote one participant.
Increased intentionality and awareness in daily choices. Guests described being “more attentive, focused, and present in daily life.”
Strengthened clarity of values and purpose post-stay. Guests left with “stronger clarity around their values and sense of meaning in life.”
IMPACT

Transformation that scales

The Miraval model proves that immersive wellbeing can create durable, measurable improvements, offering a replicable blueprint for corporations, communities, and the broader hospitality sector.

Guests experienced 70% reduced odds of having high stress after their stay
95% of guests reported strong community; 70% formed new friendships
Guests reported significant improvements in both job satisfaction and self-efficacy

“Our findings with Miraval guests show that wellbeing is not abstract, and that it can be rigorously measured, intentionally cultivated, and scaled. The durability of these outcomes demonstrates that environments designed through applied science can meaningfully elevate human flourishing and redefine what excellence in hospitality looks like.”

Dr. Raquel Tatar, Chief Science Officer at Humin

“Our work with Miraval demonstrates that when organizations invest in measuring the wellbeing impact of their offerings, they not only improve customer experiences, they strengthen market differentiation and performance. Our Wellbeing Science Services help unlock reduced stress, greater self-efficacy, and lasting skills that benefit customers, teams, and organizations.”

Andrew Burroughs, Chief Experience Officer at Humin

“This study shows how scientific measurement can reveal what truly drives wellbeing and how those insights can be applied far beyond a single industry. Our Wellbeing Science Services collaboration with Miraval is a powerful example of how Humin helps organizations quantify and amplify the real-world impact of their products and services.”

Christina Glavas, CEO at Humin
A group of people collaborating around a table while discussing materials in a workshop setting.

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